SEO stands for Search Engine optimization which involves a websites to adhere to certain strict Google requirements on a monthly basis to get you website to rank organically or naturally on all major search engines incl. Google, Bing and Yahoo.
With so many websites on the web today, there is no way to guarantee that your site will rank first on Google – but there are plenty of simple things you can do to increase your site’s chances of ranking really well.
Search engine basics
Search engines are answer machines. They scour billions of pieces of content and evaluate thousands of factors to determine which content is most likely to answer your query.
Search engines do all of this by discovering and cataloging all available content on the Internet (web pages, PDFs, images, videos, etc.) via a process known as “crawling and indexing” and then ordering it by how well it matches the query in a process we refer to as “ranking.”
What is the cost of SEO?
Most SEO Companies tells you that your SEO costs are defined by “Many factors”, and competition to “organically” compete on the SERP… What?
What they are saying is you will pay up to R7000 per month waiting to hopefully get your site listed on the first page…
With the right website developer you will have proper SEO in place when your site goes live while following Google’s strict requirements.
Do you need an SEO Company?
The simple answer is, No.
Well defined information with proper image alternative text, defined titles and descriptions, the information needed by search engines are available. Your web developer would know where to submit your website urls to get them properly listed.