Should you use a website builder?

Hiring a professional website developer isn’t cheap. The cost of working with a developer can start at R5,000 and go up from there. So, why then would you pay so much money for a new website when you could use another service such as Squarespace, Wix, and Weebly and build a site for free? The truth is, hiring a professional web developer is not for everyone.

If you’re a new business without much revenue, then using an affordable website builder is exactly what you should be doing.

However, if you own a small or medium sized business, using a ‘free’ website builder could cost your company many tens of thousands of dollars in wasted man hours and even more money in the opportunity cost of lost potential revenue.

Companies like Wix, Weebly, and Squarespace offer website builders, which are essentially WYSIWYG (what-you-see-is-what-you-get) HTML editors. Many of them are quite sophisticated and customizable, allowing you to add your own CSS and JavaScript. Despite their efforts, website builders will probably never be as good as professional developer specializing in building custom sites.

What is a website builder?

a Website builder is a tool that substitutes design and coding knowledge. Instead of having to know design fundamentals and knowledge of Photoshop you can select from a pre-made template design. Instead of needing to know CSS, HTML and other coding languages you are relying on the website builder’s pre-set functions and code.


Wix an easy-to-use website builder that boasts a robust feature set. In addition, you can use it to create your own highly customized site without spending a dime. Unfortunately, you can’t switch themes once you’ve picked.


Duda offers everything you need to easily build and host a rich, mobile-friendly, full-featured website, complete with commerce. Limited layout customization and photo editing.


Gator, a new offering in the DIY website building space from established name HostGator, hits all the right notes and it won’t break the bank.
No free plan.


With Squarespace, you can build modern, attractive, and responsive websites for desktop and mobile viewing. In addition, the website builder offers full-scale commerce features for businesses.
No free level.


GoDaddy’s new website builder is easy to use and delivers good-looking responsive-design sites, but it doesn’t allow lots of tinkering with page design.

It allows anyone to quickly and cheaply set up a website that doesn’t look terrible or sometimes even looks very good.