Hiring a professional website developer isn’t cheap. The cost of working with a developer can start at R5,000 and go up from there. So, why then would you pay so much money for a new website when you could use another service such as Squarespace, Wix, and Weebly and build a site for free? The truth is, hiring a professional web developer is not for everyone.
If you’re a new business without much revenue, then using an affordable website builder is exactly what you should be doing.
However, if you own a small or medium sized business, using a ‘free’ website builder could cost your company many tens of thousands of dollars in wasted man hours and even more money in the opportunity cost of lost potential revenue.
What is a website builder?
a Website builder is a tool that substitutes design and coding knowledge. Instead of having to know design fundamentals and knowledge of Photoshop you can select from a pre-made template design. Instead of needing to know CSS, HTML and other coding languages you are relying on the website builder’s pre-set functions and code.
It allows anyone to quickly and cheaply set up a website that doesn’t look terrible or sometimes even looks very good.